Content creating is an extremely competitive business regardless of the niche, as there are over thousands of professional content creators in every niche. Either as an individual content creator or as an organization, your ultimate goal should be, becoming the premier publisher of content tailored to your industry.
Becoming the best content creator in your industry can be energy-sapping as it requires a lot of time, effort, commitment, and discipline.
Here are the top seven tips that will guide you to become a great and relevant content creator in your industry:
1. Be current
If you aim to become the best content creator in your industry, then you must be up-to-date and knowledgeable every update and every facet of your industry, not just things that are immediately relevant to you but you must seek knowledge in every possible way.
For instance, you are the content writer for manufacturers of mechanical assemblies for heavy-duty vehicles, you must make inquiries to know as much as you can about these types of vehicles, their manufacturers and their customers too.
You can even follow the manufacturer’s social media, read their trade publications and search for the latest relevant news.
The acquirement of your industry’s innovations, trends, regulations, opportunities and threats knowledge is essential.
The more knowledge you acquire, the more you put yourself in your prospects’ shoes and this is simply the key to creating outstanding and valuable content in your industry.
2. Stay current
Innovations and changes in your industry happen often and fast too, continuous search for knowledge is critical.
That means you are not limited to creating valuable and interesting content alone, but you also need to read content created by others.
The best content creators are curious and are constantly searching for subjects their target audience might care about.
Learning and connecting with other contents creators might help you in creating your content and may even serve as a source of inspiration.
3. Understand your audience
You need to understand your audience from every point of view, physically, financially, economically, statistically and even psychologically.
Putting yourself in their shoes is an understatement, as you need to keenly study everything that affects your audience life and business.
You need to eat, sleep and breathe as your audience would do, understand what motivates them, their relationships, education, favorite social activities and so much more.
Your understanding of every aspect of their life will help you determine the content they need at a particular time. One thing you must avoid is making a broad assumption without facts and knowledge.
4. Improve your skills
You don’t necessarily need to be a professional copywriter to be the best in your industry.
If you are not a professional copywriter you have to make lots of effort and put loads of energy into developing your skills “Improve! Improve!! and Improve!!! until you are in the same bracket with professionals.” Your improvement begins by making conscious efforts to avoid common mistakes in your industry.
Some quick-read books can help you overcome very common mistakes like overwriting, awkward phrasing, paragraphs that are not linked e. t. c.
Avoiding mistakes is never enough but when those mistakes occur you must learn from them, learning from your mistake is a great template to improve your skills.
5. Write the contents often.
You must have and maintain a structure or schedule that helps you create content often, let say, maximum of writing new content weekly.
The more content you create, the more traffic you will drive to your website, according to a research by HubSpot, companies that blog 16x per month get almost 3.5x more traffic than companies that publish 0-4 blog posts per month.
The more you write content, the more your skills improve and the more you get better.
Experts never shy away from sharing their insights. If your goal is to become the premier publisher in your industry, you have to be committed to acting like one. Writing content is not something you do when you have time alone, digital content creation requires commitment.
6. Find a voice
You must strive to find your voice, that’s what being a content writer is all about “having your voice.” There is too many content creator, that most of them write just to fill up cranked space in their contents calendar, they just write anything, dry, plodding and lifeless contents and published them. Do not under any circumstance hesitate to raise your company’s or personality’s voice.
Content writing isn’t about exacting sentence structure and pulling out the biggest words you can find, writing is about communicating your ideal naturally and creatively while still maintaining your content strategy.