I always get asked this question and I realize it is very necessary to know. When I started blogging, I realized there was no point in creating blog posts that nobody could find. There is no universal number of words that will guarantee you a high ranking. However, there are a number of studies that prove that long posts tend to rank higher when compared to short content.
I carried out research on people’s opinions and if you want a short answer, Blacklinko claims he found the ultimate answer, which is 1,890 words, and Neil Patel, on the other hand, suggests blog posts should vary between 1,100 and 2,700 words.
In other research, it shows that in order to perform well in search engine rankings, all of the content that you post on your blog should contain a minimum of 300 words. Research shows that posts containing more than 1,000 words could cause more traffic on blog posts.
However, a study analyzed articles to determine the correlation between social shares and content length and here is what they found.
According to the above diagram, 3,000 to 10,000 words gets the most attention.
Another study from SerpIQ concurred. However, their findings were a bit different and found that just over 2,450 words was the sweet spot.
Every word count is important, But word count is only important when coupled with super high quality.
Now here is the twist, a good number of bloggers get traffic, shares and attention with as little as 300 words. For instance, the popular Seth Godin. He is a top blog content writer and marketer who’s published 17 books. His blog was named as one of the top blogs of 2009 by Time. His posts are usually pretty short, but definitely show that less is often more when it comes to giving out useful and valuable advice.
In this case, it is OK to say that there is no ideal length for an SEO-friendly post. As complicated as it looks, it is also based on simple logic. A long length could help in your SEO-friendly post. A short length could just be the sweet spot. It varies by topic and niche.
Let’s look at the benefits of both short and long lengths for an SEO-friendly post.
- One benefit of short length is that it is typically more readable, especially if you are not a professional writer. This is because when creating long-form content, many writers compromise on quality, which in turn will hurt your SEO and defeat the purpose of creating the longer content in the first place.
- Posting shorter content also means that you will get to post more of it, and focus on a wider variety of topics. Instead of focusing hours or your time researching and crafting the perfect post on just one of your company’s many focuses, developing short, quick posts on a variety of topics that are relevant to your company will allow you to get more content out to your readers, educating them on a wider range of topics.
- Shorter content is much easier to create on a regular basis. For most of us, a 1,000+ word post on a weekly schedule is just not going to happen. By setting your sites on shorter content creation, you are much more likely to create a blog posting schedule and stick to it.
According to a content study by Backlink.io of more than 912 million blog posts, longer blog posts have some pretty massive advantages over shorter posts for backlinks and social shares.
The study found that long-form content generates significantly more backlinks than short-form content. Specifically, posts that are 2,000 to 3,000 words have 3 to 4 referring domains on average, whereas shorter content have between 0 and 3.
1. Longer posts are typically more in-depth and informative, making them more authoritative.
2. longer-form content tends to be more comprehensive, it keeps people’s attention for a longer period of time.
Backlink.io’s study also found that the ideal length for maximizing shares is between 1,000 and 2,000 words.
There are a lot of considerations to take into account when deciding on the ideal blog length for your posts, with different lengths having benefits depending on a variety of factors.
- What specific topics should I cover in the blog post?
- How will the new blog post benefit your readers?
- What is the goal of the blog post (to get better rankings for a keyword, to get more subscribers, to promote my SEO courses, etc.)?
Think before you write. Before you put pen to paper, or fingers to keyboard, give yourself some time to think about what to write in your blog post and jot down your thoughts. This will save you the time in the whole process of figuring out the ideal length for the content.
Longer post dwell time for readers and search engines helps them better understand the context and intent of your content when the length is longer. This information is very useful because user engagement is a huge SEO factor. Remember, the ideal blog post length for SEO is going to be based on how much value the content provides.
Based on most of my research over the years of blogging, long-form content is one of the best methods of making your site stand out from everyone else’s. Of course, your content can’t just be long. It also has to be deep. This does not mean excelling with shorter form content is limited. Most bloggers rate this based on what works best for them.
If you want to create frequent content on a wide variety of topics that prompts readers to take action, shorter content (that is, a minimum of 300 words) is the ideal blog post length for you. To prevent the appearance of duplicate content in Google and other search engines, aim for a minimum of 500 words per page.
However, if you want to create content that can really boost your SEO and user engagement, you may want to consider dedicating some extra time to creating quality, long-form content of 1,000+ words. Less frequent posts with stronger context will win the SEO game.
I believe we have come to the conclusion that there really is no ideal length for an SEO-friendly post. I believe we have come to the conclusion that there really is no ideal length for a post that is SEO-friendly. Just know your niche for that particular post.
Finally, never forget that the most important factor of any blog post is to have a very balanced reader time, good value provided, and search engine context. If you can balance these three each time, you will have a high-ranking blog that your readers find interest in.
Thank you for reading.